Environmental marketing strategy in classified hotels

The Accounting and Marketing Interface in Hotels

Environmental measures for hotels’ environmental management systems

Purpose – Implementation of environmental management systems (EMS) in hotels is gaining popularity world-wide. ISO 14001, which is the only certifying document in the ISO 14000 series, provides guidelines to set up an EMS. However, there is a paucity of information about the actual environmental measures implemented in ISO 14001 certified hotels. Therefore, the purpose of this paper is to ident...

Benchmarks of Web Site Design and Marketing by Swiss Hotels

*Lausanne Institute for Hospitality Research (LIHR), Ecole hôtelière de Lausanne (EHL), Le Chalet-à-Gobet, 1000 Lausanne 25, Switzerland †Competence Center ISnet-VS, University of Applied Sciences Valais, Technopôle 3, 3960 Sierre, Switzerland ‡Hotel Valuation Services HVS, 372 Willis Avenue, Mineola, NY 11501 §University of Western Australia, Faculty of Business, Department of Information Mana...

Marketing spending strategy in recessions

Recessions provide challenges to managers seeking to develop and justify an appropriate level of marketfacing activity. The literature on the topic offers limited guidance on what strategy is most appropriate. We briefly review the literature on the topic and report on recent results that show (a) that R&D spending by B2BGoods firms and B2BServices firms in recessions increases both profits and...

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...